RED BULL is present in the 2026 season at NIBIRU through locations that combine music, sport, technology and entertainment.
One of the brand's highlights is the Music Spot. The area creates a meeting point for the audience that builds its evening around music and connects the RED BULL experience with NIBIRU's entertainment rhythm.
Another location is the Energy Zone, an activation built around interaction and competition. Here, visitors have access to a Formula 1 simulator, an experience that brings the adrenaline of motorsport into the NIBIRU space and gives participants the chance to test their speed, focus and reflexes in an accessible and dynamic format. The Energy Zone also includes a Music Spot, bringing together two of the territories associated with RED BULL: performance and music culture.
RED BULL is also present through the activation that featured a Jeep turned into a Music Spot during Beach, Please, which is now replaced by a bar. The new setup keeps the brand's presence in the resort's flow of experiences and offers the audience a space where they can enjoy a moment of relaxation and a good drink.
The RED BULL experience at NIBIRU will be complemented on August 22 and 23 by Dance Your Style, a format that brings dance and creativity into the middle of the crowd. This way RED BULL delivers a moment of entertainment and direct interaction with the NIBIRU community.
RED BULL contributes to the diversity of experiences at NIBIRU and shows how a brand activation can work as an organic part of a new and unique entertainment concept.