At a festival, not everything happens on stage. Sometimes, the moments that stay with you are the small ones: a scanned QR code, a challenge you didn't expect, a prize you never thought you could win. Or the moment you realise you bought your NIBIRU ticket from the app you use every day anyway.
That is exactly what the collaboration between eMAG and NIBIRU was in 2026. eMAG was not just a brand displayed around the festival, but a part of the experience: from the moment visitors bought their ticket, to the TikTok challenges and the activations within the resort.
Tickets straight from eMAG
For many, NIBIRU started on eMAG. Tickets for Galaxia, Nebula X, Retrograde and the rest of the festivals were available on the platform, and the discount campaigns made the NIBIRU experience more accessible.
This is not just about a sales channel. eMAG became, in effect, the starting point of the NIBIRU experience for part of the audience: you buy your ticket there, you get the information you need, and then you arrive at the festival with the whole journey simplified.
The connection continued after the purchase too. Festival-goers could log into the NIBIRU app and website using their eMAG account. Without creating a new account, without extra steps — just a simple login, with the details they already had.
And eMAG Genius subscribers had a clear benefit: free entry before 7 PM. In effect, the Genius subscription gave them one more reason to come earlier and make the most of their time at NIBIRU.
The eMAG corner: where things happened
At the festival, the eMAG corner was one of those spots where you stop „just for a second” and end up staying longer than you planned. You scan a QR code and from there the prizes begin: from eMAG products to a lifetime ticket to NIBIRU.
Because yes, a lifetime ticket to NIBIRU was among the prizes you could reach. And through the same code, participants could also enter iZi to Win, the competition built around iZi, eMAG's AI shopping agent.
The corner worked as a bridge between the physical side of the festival and the digital side: you stand in NIBIRU, you scan the code, and from that second you enter a world of challenges, prizes and content that continues after the festival too.
iZi to Win: the festival, carried further on TikTok
If the eMAG corner was the physical part, iZi to Win was the part that carried the festival's energy onto TikTok. A show with 38 episodes, posted on the TikTok accounts of NIBIRU and of Selly.
Of these, 14 episodes were hosted by Selly and 24 by Dizo. Participants received challenges, were judged by the two and entered a competition that turned the festival into live content. With Selly, the grand prize was a lifetime ticket to NIBIRU. With Dizo, the winners left with products from the eMAG universe: Kindle, headphones, speakers and more.
In effect, NIBIRU did not end when you left the festival. It continued on TikTok, where the audience could take part, follow the challenges and, why not, win themselves.
More than a logo
What made the difference in the case of eMAG x NIBIRU was the way the brand was integrated into the experience. Not just tickets, not just a stand, not just a discount campaign, but a presence that was alongside the audience from the moment they bought their ticket to the TikTok challenges, after the festival.
And that is, perhaps, the best sign of a successful partnership: when the brand becomes part of a bigger story — and eMAG was part of NIBIRU's first chapter.