NIBIRU is a resort designed for every kind of holiday: families looking for time together, children eager to play and discover, teenagers and groups of friends, energetic young people and adults who want to rediscover the seaside in a livelier, more accessible way. In this city of summer, every partner was chosen for the values it brings to the community: openness, relevance and the ability to turn a visit into a complete experience.
Lidl, one of the most beloved brands in Romania, has been part of this story for over 15 years. The retailer started operating here in 2011 and has since expanded strongly, reaching more than 400 stores across the country.
At the NIBIRU resort, Lidl's presence is visible and tangible: the in-resort store was designed for the real rhythm of summer — quick shopping, products within reach and comfort for visitors and locals alike. The opening of the seasonal Lidl store in Costinești gives both locals and tourists on the coast easy access to a wide range of products, from food and drinks to beach-ready items and other holiday essentials. This way, visitors staying in Costinești, or those coming to the resort for this summer's events, can shop quickly without traveling to neighboring towns. During the Nibiru season, the store is open Monday to Thursday and Sunday, from 08:00 to 17:00 with access from Emil Costinescu street, and from 18:00 to 02:00 with access from inside Nibiru; on Fridays and Saturdays, the schedule is 08:00–16:00 from the street and 17:00–03:00 from the festival.
After a day spent at NIBIRU, Lidl remains one of those places where the useful and the pleasant meet naturally. Visitors can come straight from the promenade, grab a snack, supplies for the road or for the beach, and on their way out they can head home not only with memories from the resort, but also with their shopping done simply, quickly and conveniently.
In this way, the NIBIRU experience doesn't stop at concerts, shows or sunset walks. It extends into the small gestures that make summer easier: a stop at the store, something good for that evening, useful products for the next day and, sometimes, even Lidl promotional products that become a memento of the summer spent here.
Lidl thus becomes part of the resort's life: present in moments of relaxation and socializing, but also in those details that turn a simple trip to the seaside into a complete experience. At NIBIRU, people can come to have fun, but also to do their daily shopping. This way, NIBIRU and Lidl become part of the daily routine.
Beyond usefulness, Lidl adds to the NIBIRU show: every day, at 12:00, the Lidl rocket crosses the sky above the stage — a daily ritual moment that invites everyone to look up and smile. In addition, the Lidl Tower brings the Lidl zipline to the resort, becoming a landmark and an attraction. This combination of retail, street art and fun experiences underlines the way NIBIRU, together with its partners, offers the community the complete package.
Lidl fits naturally into NIBIRU's DNA: both pursue accessibility, inclusion and relevance for diverse audiences, from families to students, from locals to tourists. The retailer's presence within the resort means more comfort, more accessibility and a practical link between the daily routine and the seaside stay.
“We wanted NIBIRU to be a resort where everything flows naturally: you have fun, you take a walk, you eat, you enjoy the sea and, at the same time, you find partners who make your experience simpler and better. Lidl fits perfectly into this logic – because here you can go straight from having fun with your shopping already done.” – Selly