On April 16, NIBIRU took entertainment communication to a new level, through a 5-hour live marathon produced in partnership with eMAG, in which 90 new names were announced from the lineup, alongside festivals and concepts that complete the summer 2026 calendar and mark the most extensive lineup expansion to date.
Hosted by Selly, the initiator of the NIBIRU project and one of Romania's most influential content creators, the event went beyond the logic of a simple announcement and was built as a show in itself. The audience actively participated in the proceedings: joining live, guessing artists, commenting, reacting and winning prizes on the spot, in a rhythm that turned each reveal into a collective moment.
Interest extended beyond the live stream, and in parallel with the broadcast, the NIBIRU platform recorded a steady flow of users who followed the updates and checked the lineup in real time, staying connected to the content published throughout the event.
In total, over 100,000 prizes were awarded, with a combined value of over 600,000 euros, positioning this live event among the most extensive digital activations carried out in Romania, both in terms of volume and level of participation generated.
“We didn’t want to just make an announcement, but a moment that would show what NIBIRU actually is. What happened on April 16 was not just a live stream, but the beginning of a phenomenon that starts online, grows through community and is lived throughout the summer.
NIBIRU is an entertainment destination built for people and together with them. We are in the middle of the audience every day, we look at reactions, we listen and we constantly adapt everything we do”, said Andrei Șelaru (Selly), founder of NIBIRU.
Top new artists in a constantly expanding lineup
The announcement brought a strong wave of new artists from different musical areas, outlining NIBIRU’s direction more clearly: a space where styles coexist and complement each other, without rigid boundaries between audiences.
Among the confirmed international names are Ja Rule, Keri Hilson, Eve, Clean Bandit and Haddaway, artists who define different periods of pop culture and bring together in one place generations with different cultural references.
At the same time, the local scene remains present through artists relevant to today’s audience: Irina Rimes, The Motans, Killa Fonic or Subcarpati, in a combination that maintains the connection with the local market and adds depth to the lineup.
The electronic and club culture scene is represented by artists such as Marco Carola and The Martinez Brothers, complementing the international dimension and bringing an energy specific to Europe’s major festival stages.
New festivals and concepts expanding the NIBIRU summer
In addition to the already announced festivals, the NIBIRU calendar is expanding with new formats, each built around a distinct experience and a clearly defined audience.
RETROGRADE brings the culture of the 2000s to the fore and capitalises on the nostalgia of a generation rediscovering its musical references in a contemporary context. HOT BOYZ SUMMER develops the local urban scene and directly connects the artists relevant to younger audiences.
ASTRAL NIGHT offers a clubbing experience centred on electronic music, in a format close to the international scene, while ROCK DAYS introduces a different direction, with a festival dedicated to rock and access designed for a wide audience, with tickets from 49 lei per day.
STARDUST brings back the disco energy and the vibe of the ’90s-2000s, in a format oriented towards entertainment and immediate recognition, while GREEK SPIRIT & BALKAN FIRE, alongside BEACH, PLEASE! PARTY, complete the themed events area with a strong identity.
Meanwhile, the recurring stages - NEBULA X, NIBIRU CENTER STAGE and NIBIRU BEER GARDEN - ensure continuity of the experience, with artists and live shows daily, building a steady rhythm throughout the season. With these announcements, ticket sales have also opened for all events in the NIBIRU 2026 calendar, available on the official platform, www.nibiru.net., with prices starting from 49 lei.
A new business model in entertainment: 2 million tourists expected
The 2026 season includes 46 days of events and over 200 artists, in a format that functions as an active ecosystem throughout the entire summer. The distribution of experiences over time allows audiences to return and extends the length of stay on the coast, while the diversity of festivals attracts different audience segments.
Estimates indicate traffic of approximately 2 million people, supported by the scale of the events and growing interest in this type of experience, which consolidates the positioning of the Costinesti - Tuzla area in the European entertainment circuit.
Accessibility: experiences for a wide audience, from 49 lei
The NIBIRU model is based on accessibility and diversity. A significant part of the experience will be available free of charge in the promenade area, where the public will have access to concerts and activations, including on the main stage.
For ticketed events, prices start from 49 lei, and the formats are designed to cover a wide range of preferences and budgets.
This combination supports the presence of a diverse audience and creates a balance between accessibility and the complexity of the experience offered.
A live stream that became an experience and a new digital engagement phenomenon
The April 16 live stream was built as a participative format, in which the audience didn’t just follow the announcements but was part of the proceedings. Over the course of 5 hours, users joined live, interacted with the hosts, anticipated the artists and were constantly involved in the dynamics of the show, with every moment generating real-time reactions and participation.
The result was a format that went beyond communication and functioned as entertainment in itself, built on rhythm, interaction and collective energy, confirming a direction started earlier: the development of a phenomenon that begins online and extends into a real-life experience.
The strategy is based on interactivity and the direct involvement of the community at every stage. Where audiences used to consume content, today they actively contribute to its unfolding and amplification.
This direction continues the viral initiative associated with the “cosmonauts”, launched by Selly, which generated organic distribution on a large scale and positioned NIBIRU as a recognisable project even before the launch of the new festival concepts. By integrating content, community and live experience, NIBIRU is shaping a model in which visibility is built together with the audience, and engagement becomes part of the product.
“The energy from the live stream showed exactly that: connected, engaged people who don’t just watch, but participate. That is what NIBIRU means.
Summer 2026 is a story that is built day by day. Every festival, every night, every experience adds a new chapter. NIBIRU, the Pink Planet, is becoming the place where all these things come together and raise the standard for entertainment on the coast. This is just the beginning”, added Selly.
Full NIBIRU 2026 artist lineup
GALAXIA: Ozuna, Nicky Jam, HUGEL, INNA, Clean Bandit, Anuel AA (pending), DJ Asto, DJ Faby.
RETROGRADE: Timbaland, Fat Joe, Busta Rhymes, Ja Rule, Keri Hilson, Eve, Byron.
HOT BOYZ SUMMER: Alex Velea, Petre Ștefan, Madatoricelli.
ASTRAL NIGHT: Dirty Nano, DJ Deny, Ozlmek, Pado & Belu.
ROCK DAYS: Jurjak, Phoenix, Direcția 5, Iris, Subcarpați, Robin and The Backstabbers, The Mono Jacks, Vama, Vița de Vie, HVNDS, Zdob și Zdub, Bosquito, Killa Fonic, Irina Rimes, The Motans, Lupii lui Calancea, Byron.
STARDUST: Nana, Haddaway, The Mad Stuntman, Corona, ATC, Garcia, Eric Martin (Technotronic).
GREEK SPIRIT & BALKAN FIRE: Ionuț Galani, Elli Kokkinou, Gipsy Kings, Iwanna Strigga.
BEACH, PLEASE! PARTY: Vescan, Noua Unspe, Killa Fonic, Rava, Erika Isac, Albert NBN, Bobby Shmurda, DJ Tay James, DJ Spade, Iorga.
NEBULA X: Mahony, Marco Carola, The Martinez Brothers.
NIBIRU CENTER STAGE: Adi Istrate, Alex Velea, Alina Eremia, Antonia, Andrei Bănuță, Carla’s Dreams, Delia, Emaa, Florian Rus, Holy Molly, INNA, Irina Rimes, Mario, Minelli, Puya, Rareș, Smiley, The Motans, Theo Rose, Lazy Ed, Liviu Teodorescu, Andrei Ursu, Iraida, AMI, Alessandra, Misha Miller, Lidia Buble.
NIBIRU BEER GARDEN: Pepe, Adrian Minune, Alex Botea, Babasha, Andrei Bănuță, BDLP, Bere Gratis, Costel Biju, Cristina Pucean, Denis Rămniceanu, Iuly Neamțu, Jador, Jean de la Craiova, Luis Gabriel, Tzancă Uraganu, Vunk, Vali Vijelie, Emeric Imre, Georgiana Lobonț, Holograf, Johny Romano, Jackson One, Om la Lună, Pindu, Kavalla, Speak Floyd, Ioana Pia.